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We have been keen on social media throughout time. This has become normal since lockdown. Initially, we used social media to connect with people, but as time passed and the networks advanced, we were able to link with the brands. Online shopping, e-commerce, and social commerce became used over time randomly. Reading this piece, you will understand the difference between e-commerce marketing and social commerce, which have been emphasized through stats and explanations.
The quick and overall evolution of the internet has dramatically changed the course of people buying and selling goods and services. They are always searching for a reasonable place to purchase from social media to websites. In this online era, you must have come across the various facets of social commerce and e-commerce marketing, but very few know what they mean and how they vary from each other. So, let's have a look at the differences.
Different types of e-commerce platforms
Since online buying has increased never before, so we are more or less aware of e-commerce platforms. Be it purchasing a shoe or any item over the internet, we surely get involved with e-commerce platforms.
Various studies have indicated that, in India, e-commerce is expected to boom at about a 30% annual growth rate during 2019-2024 and is expected to reach approximately around $100 billion by 2024. The main factors to kick into such amazing growth are fashion, grocery, and others.
E-commerce stands for "Electronic commerce” which is a method by which companies and customers sell and purchase products and services via an electronic medium. Every social media marketing agency in Delhi has its benefits and drawbacks, and many organizations run in multiple categories simultaneously.
E-commerce businesses are of four types, they are:
B2C marketing:
It implies the methods used by a firm to promote its products and services to every customer, like developing, advertising, and distribution items for users to use daily.
B2B marketing:
It is the marketing of items or services to other organizations. It is different from B2C in many ways concentrating on consumers.
C2B marketing:
It is a commerce type where a customer sells an item or service to a company. The C2B model enables organizations to gain value from their users.
C2C marketing:
It is a retail system where a user purchases products from another user via a third-party website. C2C businesses are a type of business model that happens as a result of the growth of e-commerce technologies.
Social commerce
Social commerce marketing means the process of selling items directly through social media sites like Facebook, WhatsApp, Twitter, and Instagram. The incredible quantity of Facebook purchases and sell communities reflect that online social dealings and online shopping are apt for today's consumers.
Different social commerce platforms
Social commerce or social media commerce, whatever you say, has changed the whole scenario of buying and selling. Now you can look, click and order an item. Such an easy task it is. Customer experience has become simpler through social media shops omitting complicated purchasing methods. It permits you to easily choose items and complete the checkout cycle in only a few taps, without doing all the thinking and entering queries to elucidate your requirements. Social media apps like Facebook, Instagram, and Pinterest allow social commerce.
Social commerce scenario in India
A digital marketing agency in Bangalore with its survey has shown that around 40% of sales happened via WhatsApp during the lockdown in India. According to a survey by a popular surveying company, Indians who are active on various social media platforms and spend over three hours daily on average, of which two hours are spent on social media platforms, videos, and texting. This report shows that social commerce in India can grow from $16bn to $20bn in only five years. Social commerce is a division of e-commerce that includes social media and online media that assist social interaction. On the other hand, e-commerce refers to purchasing and selling items, or services over the internet. This is the main difference between e-commerce marketing social commerce.
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